“The distinction now is no longer between “traditional publishing” versus “self-publishing.” The distinction now is between professional versus unprofessional publishing.... I hope that everyone self-publishes. The benefits are enormous.”
– James Altucher, “How to Self-Publish a Bestseller: Publishing 3.0”
There’s never been a better time and as much opportunity for people to self-publish and connect with readers as indie authors. In addition to the financial benefits, flexibility, and control it offers, publishing your work independently can be a very fulfilling endeavour. That’s why self-publishing, or as Guy Kawasaki calls it, “artisanal publishing,” is our chosen specialty.
FriesenPress (Canada’s premier and most trusted book printer) offers a good take on both the advantages and challenges of self-publishing over traditional publishing: